Scale Your Brand Across China & Global Markets

35 Years of Flooring Excellence: Win Seng Furnishing Sdn Bhd

Kelombong's Premier Flooring Specialist Goes Digital

Since 1989, Win Seng Furnishing Sdn Bhd has been Sabah's go-to supplier for premium carpets, vinyl flooring, SPC flooring, LVT flooring, and wallpaper. Located in Kelombong, Kota Kinabalu, this family-run business has built a reputation for quality, durability, and exceptional customer service across Sabah.

With over 30 years of experience, Win Seng specializes in providing flooring solutions for residential homes, commercial spaces, and large-scale projects. Their product range includes customizable carpets, waterproof vinyl flooring, luxury vinyl tiles (LVT), and unique wallpaper designs that combine style with functionality.

The Challenge: While Win Seng dominated the local Sabah market through word-of-mouth and traditional channels, they struggled to reach younger homeowners and commercial clients who prefer to research and shop online. They had no digital presence beyond a basic contact listing.

Our Solution: JW Marketing Solution worked with Win Seng to build a complete digital ecosystem:

• • Website & E-commerce Platform: Created a visual showcase of their product catalog with room visualization tools
• • China Market Entry: Set up WeChat and Xiaohongshu (RED) to reach Chinese buyers looking for premium flooring solutions
• • Digital Advertising: Ran targeted Meta and Google ads focusing on homeowners, interior designers, and contractors in Sabah
• • Social Media Management: Built a strong Instagram and Facebook presence with project showcases and customer testimonials

The Results: Within 12 months, Win Seng saw:

• • 300% increase in online sales and inquiries
• • Successfully expanded to China market with regular B2B orders
• • 500+ projects completed for residential and commercial clients
• • Became the trusted flooring partner for interior designers across Sabah

"Working with JW Marketing transformed our business," says the owner. "We went from relying solely on walk-ins to having customers find us online from across Sabah and even internationally. Our digital presence now matches the quality of our products."

From KK to Shanghai: Sabah Handicrafts on Tmall

Rita's Journey: Kadazan-Dusun Crafts Go Global

Rita Kitingan ran a small handicraft stall in Penampang for 15 years, selling traditional Kadazan-Dusun beadwork, woven baskets, and bamboo instruments to local tourists. Sales were seasonal and unpredictable—some months she barely made RM 2,000.

"I knew our crafts were special, but I had no idea how to reach buyers beyond Sabah," Rita recalls. "Then I met JW Marketing at a local business fair in KK."

JW Marketing identified a huge opportunity: wealthy Chinese consumers were actively seeking authentic Southeast Asian heritage items as luxury gifts. We helped Rita position her handicrafts as premium, handmade cultural treasures and set up a Tmall Global storefront with professional photography, cultural storytelling, and Mandarin product descriptions.

Within 3 months, Rita's first Tmall order came from Shanghai—a corporate client ordering RM 8,000 worth of custom bamboo instruments for a cultural event. By month 6, she was consistently earning RM 15,000-20,000 monthly, a 300% increase from her previous income.

"Now I employ 12 local artisans full-time, and we're preserving our Kadazan-Dusun heritage while earning sustainable income. JW Marketing didn't just help me sell—they helped me build a legacy."

Scaling to China: Jane Chen's Cross-Border Coffee Empire

From Ipoh Café to Shanghai Sensation

Jane Chen owned a popular café in Ipoh, known for its unique blend of Malaysian white coffee with artisanal brewing techniques. Local customers loved it, but Jane had bigger dreams—she wanted to introduce authentic Malaysian coffee culture to China.

"I tried selling on Taobao myself, but I had zero visibility. I didn't understand Chinese consumer behavior or how to stand out among thousands of coffee sellers," Jane admits.

JW Marketing conducted market research and discovered that Shanghai's young professionals were fascinated by Southeast Asian café culture. We repositioned Jane's coffee as a "premium lifestyle experience" rather than just a product. We launched her brand on Douyin with engaging short videos showing the traditional Malaysian brewing process, and set up a Tmall flagship store with storytelling that emphasized heritage and authenticity.

Her first Douyin livestream attracted 50,000 viewers. Within the first month, she sold RM 180,000 worth of coffee. By month 6, Jane was generating RM 500,000 monthly revenue from China alone—more than her entire Ipoh café made in a year.

"JW Marketing transformed my small café business into an international brand. I now have fulfillment centers in both Malaysia and China, and we're expanding to Singapore and Hong Kong next year."

The Future of E-commerce with David Lim

From Offline Retail to AI-Driven Commerce in Southeast Asia

When we first met David Lim, he was running a successful chain of offline lifestyle stores in Kuala Lumpur and Penang. His shops were always busy on weekends, but weekday traffic was slow, and his team struggled to track which marketing channels were actually driving sales.

"We were still thinking like a traditional retailer," David explains. "We did posters, flyers, a bit of Facebook boosting, but there was no real data. I knew e-commerce and livestreaming were important, but I didnt know where to start or how to connect everything together."

During our interview, David shared how working with JW Marketing completely transformed his approach. Instead of treating online and offline as separate channels, we helped him build an omni-channel strategy that connects physical store traffic, e-commerce, TikTok Shop, and even WhatsApp orders into one system.

We started by setting up a central e-commerce store, integrating it with his POS system so inventory is always synced. Then, we launched weekly livestream shows on TikTok and Instagram that highlighted new arrivals, bundle deals, and exclusive in-store promotions. Viewers could buy directly during the live or choose in-store pickup.

Behind the scenes, we implemented AI-driven remarketing audiences. Visitors who watched his livestreams or viewed products but didnt purchase were automatically retargeted with personalized ads on Facebook, Instagram, and TikTok, showing the exact items they were interested in.

"The biggest difference is visibility," David says. "Now I can open my dashboard and see which product sold because of which live show, which ad, or which influencer. We cut our wasted ad spend by more than half and doubled our monthly revenue in less than six months."

Today, Davids brand operates like a modern digital-native retailer. Walk-in customers discover the brand through TikTok, online buyers attend his livestreams for special deals, and loyal fans share his products through affiliate links. Instead of guessing, every decision is now backed by data.

Going Global: Sarah’s Skincare Journey to Amazon & TikTok

From Kota Kinabalu Home Lab to International Brand

When Sarah Lee started making natural skincare from her small kitchen in Kota Kinabalu, she sold only at weekend markets and through WhatsApp orders. Her monthly sales were around RM 5,000, and production was limited because everything was manual.

"Customers kept telling me, You should sell this overseas! but I had no idea where to start," Sarah recalls. "Amazon looked complicated, and I didnt know how to create content that would stand out on TikTok."

JW Marketing first helped Sarah refine her brand story  highlighting that her formulas used ingredients from Sabah, like seaweed, honey, and tropical botanicals. We then repositioned her as a "Sabah-born clean beauty brand" for conscious international consumers.

Next, we set up her Amazon US store, optimizing every listing with keyword-rich titles, professional photography, before/after visuals, and real customer reviews. At the same time, we launched a TikTok content strategy featuring short, authentic videos of Sarah mixing products, explaining ingredients, and sharing her founder journey.

One of her TikTok videos  showing the story behind her Sabah seaweed serum  went viral with over 2.3 million views. Within 72 hours, her Amazon inventory for that product sold out.

Within 9 months, Sarah scaled from RM 5,000/month at local markets to consistently generating USD 50,000+ per month on Amazon US, with TikTok driving a steady stream of new customers. She moved from her kitchen to a proper production facility in Kota Kinabalu and hired a team of 8.

"I used to think international expansion was only for big companies," Sarah says. "JW Marketing showed me that a small Sabah brand can go global with the right strategy, storytelling, and platform setup."

Traditional to Digital: The 24/7 Booking Revolution

How a Kundasang Resort Transformed with Technology

Maria Wong's family-run mountain resort in Kundasang had been operating for 25 years using phone bookings and a paper logbook. "We were losing bookings because tourists would call at 2 AM (their time zone) and no one would answer. We had no online presence except a basic Facebook page," Maria recalls.

Guest complaints were growing—international travelers expected instant booking confirmation, digital payment options, and real-time availability checks. Maria knew she was losing revenue to more modern competitors.

JW Marketing built a custom mobile app and web booking system integrated with payment gateways, automated email confirmations, and real-time calendar syncing. Guests could now browse rooms, check availability, book instantly, and pay via credit card or e-wallet—all without Maria lifting a finger.

The results were immediate. Online bookings jumped from 20% to 80% of total reservations within 3 months. Staff could focus on guest experience instead of answering phone calls all day. Revenue increased by 40% as the system captured bookings 24/7, even during sleep hours.

"The app pays for itself every single month. We're now attracting younger travelers who prefer booking on their phones, and our TripAdvisor rating went up because the check-in process is so smooth. JW Marketing brought our heritage business into the digital age without losing our personal touch."

Identity Matters: Redefining Luxury for the Gen-Z Market

The "Luxe Heritage" Transformation: Re-capturing the Youth Market

Luxe Heritage was a 40-year-old high-end jewelry brand that was losing its edge. Their core customer base was aging, and they were invisible to the emerging Gen-Z and Millennial luxury buyers who live on Xiaohongshu (RED).

"Our designs were timeless, but our image felt old. We weren't speaking the language of the new generation," the Brand Director explained.

JW Marketing Solution stepped in with a complete Brand Identity Overhaul. We didn't just change the logo; we changed the narrative. We moved from "Tradition" to "Modern Expression." We launched a massive KOL (Key Opinion Leader) seeding campaign on Xiaohongshu, sending exclusive pieces to fashion-forward creators who could showcase the jewelry in everyday, trendy settings.

We pivoted their content strategy from formal studio shots to "Vibe-led" UGC style content. We emphasized "Self-Reward" and "Individual Style" over the traditional "Gift from Others" luxury angle.

The results were explosive. In 4 months, brand mentions on Xiaohongshu increased by 450%. Online inquiries from customers aged 20-30 grew by 300%, and their new "Modern Heritage" collection sold out within two weeks of the campaign launch.

"JW Marketing didn't just refresh our look; they gave our brand a new life. We are now a trending topic among the very demographic we thought we had lost forever."

The Power of 1,000 KOCs: Zero Ad Spend Success

How a Lifestyle Brand Scaled Without Paid Ads

Daniel Tan launched a trendy lifestyle brand selling minimalist home décor and sustainable products in Kuala Lumpur. He spent RM 30,000 on Facebook and Instagram ads in his first 3 months, with disappointing results—only RM 15,000 in sales. His CAC (customer acquisition cost) was unsustainable.

"I was bleeding money on ads that didn't convert. I needed a smarter way to reach customers without destroying my cash flow," Daniel says.

JW Marketing introduced Daniel to affiliate marketing and KOC (Key Opinion Consumer) networks. Instead of paying upfront for influencer posts, we connected him with 1,000+ micro-influencers and everyday content creators who would promote his products in exchange for a commission on sales—no sales, no payment.

We set up tracking links, created ready-to-use content kits for affiliates, and built a leaderboard system that gamified the process. Affiliates competed to see who could generate the most sales, creating organic buzz and authentic recommendations.

In the first 30 days, affiliates generated RM 200,000 in sales with zero upfront ad spend. Daniel only paid commissions on actual sales, making his marketing completely performance-based and profitable from day one.

"This changed everything. I went from losing money on ads to building an army of brand advocates who genuinely love my products and promote them naturally. JW Marketing's affiliate strategy is now my #1 revenue driver."